IDfy launches on Google Cloud Marketplace - Making Trust Native
Date Published
IDfy, the identity and onboarding intelligence platform trusted by over 1,500 enterprises worldwide, today announced its launch on the Google Cloud Marketplace. Starting now, Google Cloud customers can access IDfy's full suite of end-to-end onboarding solutions directly through their existing Google Cloud environment and deploy them in days, not months.
The Problem Is Bigger Than You Think
Onboarding is not just KYC. Picture a series of complicated forms filled up at branches or on cumbersome online apps.These are often designed with best intentions in mind in order to keep fraud at bay and stay compliant. However, most users dread the onboarding process and often drop off midway. As a result, banks and fintechs across APAC lose millions of users and billions in revenues every year. IDfy was built to fix exactly this.
One Platform. The Entire Journey. Augmented by Gemini.
IDfy doesn't just verify identities — it orchestrates the entire customer journey, from the first tap to final account activation. By leveraging First Party Google Gemini Models, IDfy has evolved from a verification tool into an intelligent decisioning engine:
- Intelligent Document Capture: Built with First Party Google Gemini Models multimodal capabilities which can instantly recognize and extract data from diverse document types across different languages and layouts with human-level accuracy.
- Generative Fraud Detection: Identifying sophisticated "deepfake" identities and forged documents by analyzing patterns that traditional rules miss.
- Hyper-Personalized Journeys: First Party Gemini Models helps IDfy adapt the onboarding flow in real-time based on user behavior, ensuring the path to activation is as smooth as possible.
Google Cloud customers can launch complex financial products with digital lending, global remittances, instant insurance issuance in a matter of days. With data that never leaves their secure cloud perimeter.
A Track Record That Speaks for Itself
IDfy operates across 10 countries in South Asia and MENA, with offices in India, Singapore, Indonesia, the Philippines, and the UAE. Its platform processes millions of verifications every month for institutions that can't afford to get it wrong — HDFC Bank, American Express, PayPal, Wise, Tata AIG, Uber, and hundreds of the region's most critical financial platforms.
"As enterprises look to accelerate, having a frictionless onboarding experience is critical. We are pleased to have IDfy on the Google Cloud Marketplace, making it easier for our customers to build seamless user journeys and scale their business globally." — Amit Kumar, Managing Director, Digital Natives at Google Cloud India
"Onboarding has become increasingly specialised in APAC with documents, government databases, processes and languages that vary dramatically from country to country. IDfy can help you design and manage complex journeys across countries. Now, with our Google Cloud marketplace listing, you can deploy anywhere and use us with ease " — Wriju Ray, CBO, IDfy
Available Now on Google Cloud Marketplace
IDfy's solutions are live on the Google Cloud Marketplace and customers can discover, procure, and deploy IDfy directly from their existing cloud environment.
About IDfy
IDfy is an identity and onboarding intelligence platform helping financial institutions eliminate friction, reduce fraud, and accelerate growth. With operations across 10 countries and 1,500+ enterprise clients, IDfy is the trust layer powering the region's most critical digital journeys.
Media Contact
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